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Get Ready for 2020

Get Ready for 2020

Now is the time to start planning your 2020 marketing strategy if you haven’t already. Make sure you start the New Year with a clear plan of your goals and how you’re going to achieve them. I can’t really call it a trend, but it goes without saying that content...
Customer Experience

Customer Experience

2020 will be the year of the customer. We’re seeing a massive shift in beliefs about what marketing actually is. It’s no longer about trying to convince people to buy from or work with your company. Instead, the priority has moved towards providing fantastic customer...
Personalization

Personalization

Increased data collection and advancements in technology have already had a huge impact on the level of personalization that is possible and on what consumers expect from their interactions with brands. Today’s consumers are flooded with marketing messages from...
Focus on Customer Retention, Loyalty and Advocacy

Focus on Customer Retention, Loyalty and Advocacy

A huge part of providing a great customer experience is making sure that CX is ongoing and focused on keeping your existing customers, rather than just attracting new ones. Recurring customers are more valuable than new customers. Studies have found that it costs five...